Wednesday, September 28, 2011

India: Clean Drinking Water Dispensed by Solar-Powered ATMs


I fear the day that clean drinking water would be as scanty as petroleum products. And I pity the people who still think that we won't have any problems with drinking water because the earth is 97 per cent sea.


If you had a cup of coffee, or glass of water this morning, consider yourself lucky. One in eight people on this planet have limited or no access to clean drinking water. In rural India an organization known as Piramal Water Private Limited hopes to bring that number down with a solar-powered ATM that dispenses clean water.

The business was established in 2008 to find a profitable solution to India's clean drinking water crisis. The water is sold under the brand name Sarvajal (Water for All) via ATMs. Locals purchase treated water from the ATMs using pre-paid cards or coins. A liter of water sells for 30 paise ($.006) or less. An important price point when the average rural Indian lives on less than Rs.30 ($.60) a day. The ATMs are connected to the mobile cell network and are closely monitored to track water usage and to quickly fix machines that break.
Local entrepreneurs can become ATM franchise partners bringing not only much needed water to an area, but an influx of money. 

(source)

It will sound overly cheesy if this post would be an explicit urge to use water responsibly; after all we never really realize the worth of anything unless it is (in the danger of going) gone. And I too, would reek of hypocrisy, if I perform an all-out exhortation of this matter.

But the biologist in me won't shut up, so to hell with the cheesiness and hypocrisy.
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